NFL Commissioner Roger Goodell emphasizes financial responsibility and the role of NIL in preparing college athletes for the ...

UTSA Athletics is making changes to the in-stadium gameday experience in favor of strengthening NIL opportunities for it's ...

Formula 1 and Saudi Arabia’s flagship oil company, Aramco, entered into a 10-year partnership for an estimated $45 million a ...

College athletics have changed in more ways than anyone could’ve imagined. When Coach Prime shared his thoughts about players ...

Gymnasts no longer have to choose between Olympic deals and an NCAA championship thanks to name, image and likeness changes ...

Ohio State Buckeyes wide receiver Jeremiah Smith has taken the college football world by storm this season, and he is being ...

Vanderbilt football coach Clark Lea detailed Thursday how his team fell behind in NIL early in his coaching tenure. While Lea ...

A former Colorado staffer sought $10 million in name, image and likeness funding from Saudi Arabia in exchange for promoting ...

When Manchester City don’t win a game of football, there is, at times, a point of view that exists that something is wrong ...

Shedeur Sanders was listed at the top of the college football season, with an approximate $3.8 million valuation.

Since college athletes began to make money on their name, image and likeness, Texas athletes have been cashing in.

That money comes from donors, brands, and everyday fans, as college sports now requires NIL money to compete. But how likely ...