But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought ...
During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, ...
EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...
EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.
At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...
Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.
The new EA Sports FC 25 introduces Rush mode, revamped tactics, and a new AI system, but it's not the convincing win it could ...
An AI version of Bellingham, I should add. This appearance was far from the strangest shiny toy on show. That award goes to EA’s Project Air, a new kind of “social ecosystem,” still focused on ...
As per EA’s recent generative AI tugathon, the third game in Respawn’s action adventure Star Wars trilogy has been confirmed ...
EA FC 25’s Associate Producer Tim Abel and Game Designer Kantcho Doskov assure that the new FC is the most socially connected ...