Demand Gen Report - The Latest B2B Marketing News & Trends
WEBReaching & Pre-Qualifying B2B Decision-Makers With An Interactive Video Strategy. Since 2019, total B2B ad spend within the U.S. has almost tripled, with 2024 spend projected at more than $20 million. This unprecedented growth, fueled largely by industry shifts toward…. Demanding Views September 6.
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 · Learn how marketers are shifting their focus from lead generation to customer retention and loyalty, and how they use technology and content to improve the customer experience. Read case studies and best practices from experts at Eloqua, Dun & Bradstreet, and Totango.
Resources - Demand Gen Report
WEBResources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing?
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
WEBJun 22, 2022 · Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers' evolving preferences.
State Of GTM Strategies: AI-Augmented Content, Tech Helping …
WEBAs we enter the second half of 2023, it’s evident that customer-centricity will remain crucial in B2B go-to-market (GTM) strategies. Companies realize that delivering exceptional customer experiences is vital for success — and it’s something they must prioritize to stay competitive. According to a recent study by McKinsey, successful GTM strategies focus on genuinely understanding […]
The Rise Of Precision Demand Marketing - Demand Gen Report
WEBThis report examines where marketers are falling short on their personalization efforts and explores the emergence of Precision Demand Marketing (PDM). Key findings include: Only 12% of marketers said their teams are hitting their goals with their current personalization strategies; 22% said they plan to prioritize buyer-level personalization ...
Multichannel Attribution Company Hyros Appoints New CEO
WEBMar 30, 2023 · Hyros, a multichannel attribution company, announced that Inman Breaux became its new CEO and Alex Becker became its CRO. Breaux is an adtech veteran with experience in customer privacy and digital media, while Becker will …
The Rise Of The Empowered B2B Buyer: How To Create Seamless …
WEBApr 29, 2024 · Learn how B2B companies can adapt to the rise of the empowered B2B buyer who prefers to self-educate and complete the buying process online. Discover the key elements of a superior self-service digital experience, such as intuitive website design, robust search functionality, personalization and mobile optimization.
Salesforce Acquires Evergage - Demand Gen Report
WEBFeb 3, 2020 · Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce.Terms of the acquisition were not disclosed. In a blog post announcement, the company stated that the acquisition will help companies deliver relevant, data-driven experiences across channels, including web, email, mobile, adtech, social, call-center and more.
New Research: 96% Of Marketers Implemented Marketing …
WEBSep 21, 2021 · A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people operating it, and organizations are continuing to pivot their MAP implementation to reach their full potential. Research from Demand Spring showed that 96% of marketers have implemented MAP technology over the last year, and that 36% are taking six to 12 months to operationalize their ...